Technology has contributed to a lot of changes in various industries, leading to new career opportunities that were unheard of before in Malaysia. For example, public relations used to about building relationships and creating brand awareness in the real world offline. These days, however, it can simply be done online, and be integrated with digital marketing to generate leads. These are 3 simple ways you can integrate PR and digital marketing to get better quality leads:
- Launch a relevant project You need a long-term commitment when it comes to working on your public relations campaign and digital marketing. When integrating the two elements, one of the most effective digital marketing and public relations strategies is to launch a relevant project that fits within your goals. For example, if you’re working at an ethical fashion company, you can launch a platform that provides great information to your customers as well as the global ethical fashion community regarding the negative effects on the environment and people caused by some practices conducted in the apparel industry. Start a new social media campaign with interesting hashtags like #climatefashion complete with a call-to-action, such as by introducing your new earth-friendly clothing line.
- Boost post Brainstorm with the content marketing team and come up with an interesting article relevant to your business. Find the right platform to publish the article that features all the wonderful things about your business (make sure the platform or the media is influential enough). Boost the post further by featuring the great press you received in your ads or customer emails. This is one of the fastest ways to build credibility which in turn will generate leads. By having your digital public relations team to boost the positive article in the press, you’ll have an advertising asset which helps to create a huge momentum for the business.
- Turn press mention into long-term assets Get as much press mention as possible and turn them into long-term assets by using them creatively. For example, if your business has been mentioned on the local news, you can upload the video of the broadcast to your Facebook page and run a few advertisements that target the right people. Sometimes, all it takes is one single piece of public relation in order to have a successful ad campaign, so make sure you strategize and brainstorm with the team.
It may take a while before you’re able to integrate digital marketing into your existing public relations campaign. Compared to a decade ago, there are now plenty of new jobs in almost every industry that didn’t exist back then. If you’ve always been interested in communications jobs in Malaysia, having the knowledge of digital marketing and public relations and knowing how to integrate them would be highly beneficial.